ARRAYDIAN, LLC

Participating Firm Requirements

Last Updated: December 9, 2016

Each Firm (as described in the Arraydian Terms of Service; http://www.arraydian.com/termsofservice) participating in Arraydian’s web-based referral clearinghouse services (“Services”) must satisfy the following requirements:

There must be individuals within the Firm’s owner group and support staff capable of speaking and writing fluent English in order for telephone calls to be properly processed (and routed) and for effective communication with clients.
The Firm must provide to Arraydian written evidence from a recognized provider of peer review services confirming that the Firm has satisfactorily passed its most recent peer review. This information is to be updated as soon as practical after each peer review.
If the Firm is registered with a national entity such as the U.S. Public Companies Accounting Oversight Board (or similar body in the Firm’s jurisdiction), the Firm must also provide to Arraydian copies of inspection reports or other similar documents for each inspection or review as soon as practical after the inspection or review takes place.
The Firm must have the ability to deliver in-depth expertise in the core service lines of audit, accounting, tax, and consulting services.
The Firm must provide and maintain in the Services an accurate list of specific industries where the Referral Partner has established a recognized niche or service line capable of providing a high level of service and shall update such list as necessary.
The Firm must provide and maintain in the Services an accurate portrayal of its international tax capabilities with respect to corporate and individual tax compliance, international tax consulting and structuring, indirect taxes, and transfer pricing.
The Firm must designate a representative (the "Relationship Manager") who shall have overall responsibility for managing and coordinating the Firm’s activities with respect the Services and who has the authority to act for the Firm in connection with the Services. The Relationship Manager shall serve as the initial point of contact for referrals made via the Services and the resolution of issues in connection such referrals or the Services, must be available to Arraydian during the term of the Firm’s subscription to the Services, must speak and write English fluently and must have authority to address any issues that may arise. The Relationship Manager must respond to inquiries from Arraydian or other referring Firms within 24 hours of an initial inquiry. Subsequent communications between the Firm and any referring Firm’s personnel must be addressed on a timely basis in accordance with the referring Firm’s or its client’s requirements.
On its website, the Firm shall access the Arraydian Service only through the web-compatible means provided to the Firm by Arraydian (including, but not limited to, the provided graphics and computer code). Any other use of the service mark, ARRAYDIAN and any other trade or service mark owned by Arraydian and authorized for use by Arraydian to the Firm in writing (collectively, the “Marks”), must be used in accordance with the trademark usage guidelines set forth at http://www.arraydian.com/marks or such other URL as Arraydian may select from time to time (the “Brand Usage Guidelines”) and using only the graphical artwork made available to the Firm by Arraydian.

TRADEMARK AND SERVICE MARK

USAGE GUIDELINES

These usage guidelines set forth the rules for using or referring to the trademarks and service marks owned by the Corporation. For the purposes of these Guidelines, "Arraydian Marks” includes all registered or unregistered trademarks and service marks (such as words, names, symbols, devices, slogans, or combination of these) owned by the Corporation and set forth in the Standards Guide or otherwise approved for use by subscribers in writing by Arraydian LLC.

The Corporation considers its trademarks and service marks to be among its most valuable intellectual property assets. As such, the Corporation intends to take all appropriate measures to preserve the strength of and retain exclusive rights to use its marks. Our Subscribers may use the Arraydian Marks pursuant to the terms of these Guidelines. Failure to follow these Guidelines is a violation of the terms of your subscription and is grounds for termination of access to the Arraydian Service. Any variation from these Guidelines must be approved by Arraydian LLC in writing. If you have any questions about the Guidelines, please direct them to the Executive Vice President/COO.

General Guidelines

Proper usage of the Arraydian Marks is important for their continued protection. Proper usage adds value to Subscribers’ participation in the Service and helps prevent the Arraydian Marks from losing their distinctiveness and becoming generic. In general, Subscribing associations may use the Arraydian Marks on their website to promote the Service to their member firms or in conjunction with Arraydian-supplied web code used to access the Service. Subscribing firms may use the Arraydian Marks on their website to promote the Service’s use to their employees or in conjunction with Arraydian-supplied web code used to access the Service. Other uses of the Arraydian Marks are prohibited unless granted written authorization in advance by Arraydian LLC.

Always follow the Arraydian Mark with the ™ or ® symbol. These symbols tell others that the Corporation is claiming the word, symbol, or phrase as a trademark or service mark. The ® symbol is used to identify trademarks that have been registered with the United States Patent and Trademark Office (and other international organizations or agencies); we will let you know which marks have been so registered. The Corporation has applied for registration of the primary Arraydian Mark, ARRAYDIAN, and this mark should be followed by a ® symbol when such registration issues. When a trademark is used multiple times in written materials, the symbol only needs to be used once in the headlines and the first time the mark appears in body text. This appropriate symbol also should be used on each subsequent page if the topic is different or if the pages can be separated and distributed independently. If the materials, product packaging, or web page includes a properly license logo, which already includes the appropriate trademark symbol, it is not necessary to include a trademark symbol after the mark "ARRAYDIAN" in the text in that material or web page.

Example:
ARRAYDIAN™ subscriber firms provide quality accounting and business advice to meet the needs of clients in their local market.
All internal collateral and association/firm web page or manual content that include Arraydian Marks also should include the proper trademark attribution statement crediting ownership of the Arraydian Marks to the Corporation. Typically, the attribution statement is displayed at the end of the material or in the footer of the document.

Example:
“ARRAYDIAN is a [registered] service mark of Arraydian LLC, a Georgia non-profit corporation in the U.S. and other countries.” [“Registered” would be used only in cases where the specific Arraydian Mark has been registered with the USPTO.]
Set off the Arraydian Mark from adjoining text. Unless a particular style or color has been claimed as a unique part of the trademark or service mark, you can most easily do this in copy or print by using quotation marks, different colors, special lettering, all caps or initial caps or using the word “brand” following the mark.

Example:
All caps: To make best use of the ARRAYDIAN subscription service…
Underline: To make best use of the Arraydian subscription service…
Italics: To make best use of the Arraydian subscription service…
Quotation Marks: To make best use of the “Arraydian” subscription service…
Boldface Type: To make best use of the
Arraydian
subscription service…
Use the Arraydian Marks as adjectives to modify the generic term or phrase it modifies, such as “subscriber” or “subscriber firm.” If the trademark is used multiple times in the same advertisement, the generic word or phrase should only follow the first or most prominent mark. Do not use an Arraydian Mark as a noun, a verb, or in the possessive form, unless it is registered in such form.

Example:
ARRAYDIAN subscriber firms understand the need to compete and advance.

NOT OK: Arraydians, Arraydian’s
Use the Arraydian Marks consistently, in their correct form, without misspellings, abbreviations or variations. You also should not vary the appearance of Arraydian Marks by incorporating them into acronyms or using improper capitalization. These Guidelines provides the proper spelling and capitalization for each Arraydian Mark, as follows:

ARRAYDIAN

Usage Rules for Arraydian as a Trade Name

"Arraydian" functions not only as a trademark mark and service mark identifying services offered to the Corporation’s subscribers, but also as a trade name or company name referring to the Corporation. Trade names are nouns and, therefore, should not be followed by a generic descriptor and may be used in the possessive form. When used as the Corporation’s trade name, “Arraydian” should not be followed by a trademark symbol. Within documents, the first reference to the trade or company name should be “Arraydian LLC, a subscriber association” or “Arraydian LLC, a Georgia non-profit corporation.” “Arraydian” can be used for subsequent references.

Usage Rules for Logos

To the extent that the Arraydian Marks include any design marks or logos, then the following usage guidelines apply to Subscribers’ use of such Arraydian Marks.

Use only the approved master artwork. The Arraydian logos are single, standalone pieces of artwork. When reproducing the logos, use only the master artwork provided by the Corporation. Do not alter or distort the appearance of the logo in anyway, for example, by adding your own design elements or colors or changing the font. The logo must always look sharp, clean, and well produced.
Always allow a minimum clear space around the logo. Never violate the clear space with any graphic elements, words or charts.
Never reproduce the logo in a manner that causes the logo to become illegible or blurry, which may happen if the logo is reproduced too small. When resizing a logo, always ensure that the logo stays in correct proportion
Do not use any Arraydian logos for purely decorative purposes in any marketing collateral or web site without the express written permission of Arraydian LLC
Where applicable, you must use the Arraydian-supplied web code and supporting graphics for creating access points to the Service from within your association or firm website or application.
Otherwise comply with the requirements and restrictions of the Standards Guide with respect to use of the Arraydian Marks.

Prohibited Uses of Arraydian Marks

A Subscriber may not use or register in any jurisdiction, whether foreign or domestic, any Arraydian Mark as all or part of its company, product, or service name in a manner that is likely to create confusion or that may dilute the Arraydian Marks. Similarly, a Subscriber may not use or register in any jurisdiction, whether foreign or domestic, a domain name that incorporates any Arraydian Mark in bad faith or in a manner that is likely to create confusion.
The Arraydian Marks are not to be used in any subscriber firm‘s client-facing materials including, but not limited to, marketing collateral, advertisements, product packaging, client-facing web pages, manuals, and studies.
Subscribers may not use the Arraydian Marks on or in connection with any defamatory, scandalous, pornographic, or other objectionable materials of any sort, as determined by Arraydian LLC in its sole and absolute discretion.
Subscribers may not use the Arraydian Marks to disparage the Corporation, any other Subscriber, any products or services of the Corporation or its Subscribers, or in a manner that, Arraydian LLC’s judgment, may diminish or otherwise damage the reputation of the Corporation, its Subscribers or the goodwill in the Arraydian Marks.

Misuse of Arraydian Marks by Others

If a Subscriber learns of any uses of any logos, icons, or images that are confusingly similar to the Arraydian Marks, it is expected to notify the Executive Vice President/COO of the Corporation. Similarly, if a Subscriber becomes aware of any use of an Arraydian Mark that violates any of the rules described above, including failure to identify any Arraydian Mark as belonging to the Corporation, it should notify the Executive Vice President/COO. If possible, the Subscriber should provide a copy of the article or other medium in which the violation appeared.